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Feral

A handmade eyewear store where every frame is a lab specimen

  • concept
  • 2026
  • e-commerce
Feral — handmade eyewear website cover

What I did

  • Concept
  • Visual direction
  • Web design
  • Animation

The challenge

Eyewear stores all look alike — white background, neat photos, nothing sticks

The solution

A site like a lab journal — as bold as the brand itself

Specimen archive: four frames shown as lab samples with material, lens and weight

Specimen archive

Every frame is a specimen: material, lenses, weight

Field logs: people wearing Feral frames at a party and in a club, captioned like camera logs

Field logs

Frames in the wild, street and club shots like camera logs

The hardware: titanium spines, hand-fitted hinges and polarized lenses

Hardware

Titanium, hand-fitted hinges and polarized lenses, short and clear

Visual

The site looks like a lab camera screen: grid, logs and glitch

Feral home screen: lab grid, glitching headline and a featured specimen

Next project

Vestige — vinyl store website cover

An online vinyl store with mood-based record picks and stories about music.

Vestige

  • vinyl
  • e-commerce
  • concept

Feel the connection?

Let's talk.